Insights
Guides, data, and strategies for Shopify merchants building mobile apps.
One-Third of Beauty Brands Already Offer Skin Matching. Here's What That Actually Takes to Build.
A third of beauty brands already offer AI skin or shade matching. An honest, technical breakdown of what building one actually requires, and what skipping it costs in returns.
The Skinfluencer Trust Problem: Why Skincare Brands Are Building Their Own Diagnostic Tools
Skincare shoppers trust brands over influencers more than almost any other category. Here's the research behind why, and what skincare brands are building instead of relying only on sponsored posts.
What Is Utility Commerce? The Mobile App Model That Keeps Customers Coming Back Every Day
Why generic mobile apps fail, and how Utility Commerce features like RoutineVogue, Q-Commerce, and AI Skin Analysis transform your Shopify app into a daily-use tool.
Building Your Own Audience vs Buying New Customers Every Day
DTC brands spend 80% on acquisition, 20% on retention — and wonder why they're not profitable. Here's the math on why owned audiences through mobile apps change everything.
How to Increase Your App's Lifespan on Customer Phones with Industry-Specific Utility Features
The average shopping app lasts 6-11 days before deletion. Industry-specific utility features — routine reminders, reorder predictions, delivery tracking — extend that to months.
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